MARKETING MANAGER 40 hours per week
Hybrid working available Office location: between York and Harrogate, YO26 9SS
Salary: Up to £60,000 per annum, based on experience
BENEFITS
• Up to 33 days’ holiday including Bank Holiday plus long service increase (FTE)
• Up to 5 days’ annual paid sickness leave plus long service increase • Private Health Insurance
• Workplace pension scheme
• Hybrid/remote working
• Flexible hours • Staff policy discount
• Free staff gym (open 7am to 7pm)
• Free parking
• Onsite kindergarten (discounted fees available)
WHO WE ARE
The Insurance Emporium protects many of the passions that make our lives so rich. Whether it is your
pets, horses, caravans or more, our insurance products are designed to work for you as an individual.
We are looking for a creative and organised Marketing Manager to work in our Marketing team.
WHO WE ARE LOOKING FOR
We are seeking a commercially minded, results-driven Marketing Manager who will take full
ownership of the company’s marketing function and play a role in driving business growth.
This is not a maintenance role. We are looking for a strong leader who will bring fresh thinking,
introduce new ideas, and inject new energy into the Marketing team. The successful candidate will
be responsible for developing and executing a high-performing marketing strategy that delivers
measurable commercial results across both B2C and B2B channels.
The Marketing Manager will have overall responsibility for all marketing activity, ensuring every
campaign is effectively promoted across organic, digital, offline, paid, partner, and social channels.
They will be accountable for marketing performance, customer acquisition, brand development,
budget management, and return on investment (ROI).
Approximately 70% of the role will focus on analysis performance, identifying opportunities,
optimising campaigns, improving acquisition, and determining what is and is not delivering results.
The remaining 30% will focus on leadership, team management, coaching, and building a high-
performance marketing culture.
The successful candidate will be expected to take ownership, drive change, establish
accountability, and provide clear strategic direction for the Marketing function. They will play a
pivotal role in shaping the future of the team, developing talent, strengthening capabilities, and
ensuring Marketing contributes directly to the company’s growth objectives.
Candidates must be prepared to work additional hours when business priorities and workloads
require.
KEY RESPONSIBILITIES
Marketing strategy and performance
• Develop, own, and deliver the annual B2B and B2C Marketing Plan and budget.
• Take full accountability for marketing performance, customer acquisition, brand
development, and return on investment.
• Produce monthly Management Information performance reports covering key metrics
including revenue, leads, conversions, CPA, ROI, and customer acquisition costs.
• Continuously assess marketing effectiveness, identifying opportunities to improve
performance and maximise return on investment.
• Challenge existing practices and introduce innovative approaches that enhance
commercial outcomes.
• Ensure all marketing activity aligns with company objectives and delivers measurable
business value.
• Manage marketing budgets and ensure effective allocation of resources across all
channels.
Leadership and team development
• Lead, manage, and develop the Marketing team.
• Create a culture of accountability, innovation, collaboration, and continuous
improvement.
• Set clear objectives, priorities, and performance expectations.
• Review team structure and identify opportunities to strengthen capability and
performance.
• Recruit, mentor, and develop team members when required.
• Provide hands-on support and guidance while maintaining strategic oversight.
• Drive positive change and establish clear direction for the future development of the
Marketing function.
Digital marketing and PPC
• Take ownership of the company’s digital marketing strategy and performance.
• Manage relationships with external agencies, suppliers, and marketing partners.
• Oversee all PPC activity delivered by a third-party agency, ensuring campaigns are
effectively managed, continuously optimised, and delivering strong commercial returns.
• Challenge agency recommendations where appropriate and hold suppliers accountable
for performance.
• Ensure social media, email marketing, PPC, and website activity are aligned and
contributing to overall business objectives.
Campaign planning and execution
• Oversee the planning, execution, and optimisation of all marketing campaigns.
• Ensure all campaigns are effectively promoted across paid, organic, digital, social,
email, partner, and offline channels.
• Manage campaign delivery to agreed timescales, objectives, budgets, and quality
standards.
• Ensure all campaign materials and communications are compliant with relevant
legislation, regulations, and industry requirements.
• Monitor campaign performance and implement improvements based on data and
insights.
B2B growth and commercial relationships
• Drive overall B2B growth strategy in collaboration with the New Business Sales Lead and the wider B2B team.
• Oversee the performance of the B2B function (delivered by the B2B team, including the
New Business Sales Lead), ensuring acquisition targets and revenue goals are met.
• Support the B2B team across the full arrangement lifecycle, from prospecting and lead
generation through to negotiation and contract completion, with execution led by the
dedicated B2B function.
• Identify and prioritise new routes to market and growth opportunities, working with the
B2B team and the New Business Sales Lead to translate these into actionable plans.
• Monitor B2B arrangements performance and ensure they deliver measurable
commercial value, providing strategic direction and performance oversight rather than
day-to-day execution.
• Contribute to the company-wide B2B commercial growth.
Supplier and commercial relationship management • Lead negotiations with publishers, media owners, event organisers, agencies, suppliers,
and strategic partners to secure favourable commercial terms.
• Manage relationships with third-party suppliers and hold them accountable for delivery,
performance, service levels, and return on investment.
• Review suppliers’ performance regularly and identify opportunity to improve and
identify opportunities to improve effectiveness and commercial value.
• Ensure all supplier agreements and marketing investments align with company
objectives and budget expectations.
Events, exhibitions and brand representation
• Represent the company at exhibitions and networking events.
• Take ownership of the planning, coordination, promotion, and event evaluation of all
company event activity.
• Ensure the company maintains a strong and professional presence across relevant
industry events and exhibitions.
• Identify new event and sponsorship opportunities that support customer acquisition,
brand awareness, and commercial growth.
• Measure and report on the effectiveness and return on investment of all event-related
activities.
Compliance and governance
• Ensure all marketing communications and financial promotions comply with FCA regulations, ICOBS, CAP Code, GDPR, and other applicable legislation.
• Maintain high standards of governance, customer outcomes, and regulatory
compliance.
• Work closely with the Risk & Compliance Division and Senior Leadership teams to
manage regulatory risks, approvals, and governance requirements.
ESSENTIAL SKILLS AND EXPERIENCE
• Minimum of 7 years’ experience in a senior marketing position.
• Proven experience developing and delivering successful multi-channel marketing
strategies.
• Strong commercial awareness with a clear understanding of ROI, cost per acquisition
(CPA), customer acquisition costs, conversion metrics, revenue performance, and
marketing effectiveness.
• Demonstrable experience analysing marketing performance and turning insights into
actionable improvements.
• Experience managing paid media activity, including oversight of third-party PPC
agency and suppliers.
• Strong understanding of digital marketing channels, customer acquisition, lead
generation, and conversion optimisation.
• Proven leadership experience with the ability to build, motivate, manage, and develop
high-performing teams.
• Excellent project management and organisational skills.
• Ability to manage multiple priorities and competing deadlines effectively.
• Excellent communication, negotiation, stakeholder management, and interpersonal
skills.
• Self-motivated with a proactive approach to identifying opportunities and driving
continuous improvement.
• Comfortable working with a fast-paced and highly dynamic environment.
• Strong commercial negotiation skills with experience managing and negotiating
contracts, advertising placements, sponsorship opportunities, media partnerships,
exhibition participation, and supplier agreements.
• Ability to secure maximum value and return on investment from external suppliers,
publishers, agencies, event organisers, and commercial partners.
INDUSTRY & REGULATORY EXPERIENCE
• Experience within the insurance or wider financial services sector would be highly
advantageous.
• An understanding of financial promotions, FCA requirements, ICOBS, CAP code, GDPR,
and associated regulatory obligations would be advantageous.
• Experience reviewing and approving marketing communications within a regulated
environment.
• Ability to balance commercial objectives with regulatory and compliance requirements.
• Experience working alongside Risk & Compliance, Legal, and Senior Leadership teams.
QUALIFICATIONS
• Degree-level qualification in Marketing or equivalent professional experience preferred.
ADDITIONAL INFORMATION
• The successful candidate will be required to undergo a Basic DBS check.