Job Title: New Business Development Manager
Responsible to: Head of Channel
Location: UK (Flexible/Remote). This role will require travel throughout the UK to visit new and existing channel partners and travel to our head office in York.
Salary: Competitive, plus commission and benefits.
About Us: Cellhire are a leading telecoms service provider at the forefront of Mobile and Internet of Things (IoT) innovation. Our mission is to enable businesses to thrive by delivering cutting-edge connectivity solutions that drive efficiency, enhance customer experience, and unlock new revenue streams. As part of our continued growth, we are seeking an ambitious and experienced Channel Development Manager to join our dynamic team.
Role Overview: As the New Business Development Manager, you will play a critical role in driving the success of our Mobile and IoT solutions by expanding our channel partner network. You will be responsible predominantly for new business acquisition, with some elements of cross-sell and up-sell opportunities within newly onboarded accounts to achieve sales targets. Your goal will be to increase revenues and grow market share through strategic channel partnerships, delivering tailored solutions to a wide range of channel partners.
Key Responsibilities:
- New Business Acquisition:
- Identify, target, and onboard new channel partners to expand the company’s market share in Mobile and IoT sectors.
- Working with our marketing department, develop and execute a comprehensive strategy for acquiring new partners, focusing on long-term growth and mutual benefit.
- Proactively engage with potential partners to present the value proposition of our Mobile and IoT solutions, driving new revenue opportunities.
- Follow up on marketing campaigns and other sales enquiries, ensuring we maximise the conversion of potential sales leads.
- Manage and nurture relationships with new channel partners, identifying opportunities for cross-selling and up-selling additional services and solutions.
- Collaborate with key partners to develop joint business plans, with a focus on expanding their portfolio of our products and services.
- Monitor partner performance and implement strategies to drive growth, minimise churn and maximise revenue from established relationships.
- Act as the primary point of contact for newly onboarded channel partners, ensuring satisfaction with our products and services, and addressing any issues or challenges.
- Work with our commercial team to provide ongoing sales support to channel partners, including requests for pricing and guidance on services and solutions we provide.
- Ensure all channel partners are kept informed of our full portfolio of products and services, providing competitor feedback to the sales and commercial teams and senior management.
- Build strong relationships with key stakeholders across the partner organisations to ensure alignment and mutual success.
- Working with the Head of Channel, develop and implement a comprehensive channel development strategy, including goals, metrics, and incentives to drive partner engagement and sales.
- Keep abreast of market trends, competitor activities, and emerging technologies within the Mobile and IoT space to identify growth opportunities.
- Collaborate with internal teams such as business support, marketing and commercial, to ensure seamless execution of partner-led sales initiatives.
- Provide regular reporting on channel performance, new partner prosecting, sales pipeline, and forecasts to the senior management team.
- Use data and insights to refine strategies, improve performance, and optimise the partner lifecycle.
- Track and analyse key metrics to measure the effectiveness of the sales strategy, partner engagement programs and make recommendations for improvement.
Key Requirements:
- Proven experience in Channel Sales and Development, preferably within the telecoms industry, with a strong focus on Mobile and IoT solutions.
- Track record of achieving sales targets through both new business development and growing existing accounts.
- Excellent relationship management skills, with the ability to build trust and influence at all levels within partner organisations.
- Strong commercial acumen, with the ability to identify business opportunities, negotiate contracts, and drive revenue growth.
- Self-motivated, results-driven, and proactive with a strategic mindset and the ability to work autonomously.
- Experience in developing and implementing channel sales strategies, managing performance metrics, and delivering against KPIs.
- Exceptional communication and presentation skills, with the ability to articulate technical solutions to both technical and non-technical audiences.
Desirable:
- Prior experience in Mobile and IoT solutions (SIM, connectivity, tariffs) and services.
- Experience with partner enablement tools and CRM systems.
- Knowledge of telecoms regulations and market dynamics in the UK.
What We Offer:
- Competitive base salary with an attractive commission structure.
- Flexible working arrangements, including remote working.
- Career progression opportunities within a growing and innovative company, including line management of existing salespeople within the organisation.
- A supportive and collaborative work environment.