Job title: Digital Marketing and Operations Lead
Job type: Permanent
Emp type: Full-time
Skills: digital marketing digital marketing manager
Salary type: Annual
Salary: negotiable
Location: Castleford, UK
Job ID: 76448

Job Description

Digital Marketing & Operations Lead

Overview

Are you a dynamic and results-driven digital marketing professional with a passion for strategy, innovation, and leadership? We are seeking a Digital Marketing & Operations Lead to join a successful team in Castleford. This is your chance to take the reins of the digital marketing strategy, optimise brand awareness, and drive lead generation and eCommerce sales. If you're ready to make a significant impact and lead a talented team, we want to hear from you!

Benefits

  • Competitive salary and annual company bonus
  • Hybrid working - 3 days office and 2 days from home
  • Opportunities for professional growth and development
  • A supportive and collaborative work environment.
  • Access to cutting-edge marketing tools and technologies.

Responsibilities

As the Digital Marketing & Operations Lead, you will:

  • Develop and execute a comprehensive marketing strategy and tactical priorities.
  • Lead, mentor, and inspire a team of two marketing executives to achieve their full potential.
  • Collaborate with the marketing communications team and other departments to align efforts.
  • Manage relationships with agency partners to ensure effective execution of campaigns.
  • Drive innovation by identifying and implementing creative growth strategies in digital marketing.
  • Oversee and enhance our website, eCommerce platform, and CRM systems to optimize user experience and customer targeting.
  • Plan and execute multi-channel campaigns, including SEO/SEM, email, social media, and display advertising, to achieve lead generation targets.
  • Develop marketing initiatives for after-sales, rental, and used products.
  • Organize and execute key events and operational campaigns.
  • Measure and report on performance metrics, ensuring ROI and KPI targets are met.

Qualifications

To excel in this role, you should have:

  • A degree or equivalent qualification in marketing or a related field.
  • 5+ years of digital marketing experience, with additional channel/trade marketing experience preferred.
  • At least 3 years of experience managing and developing a team.
  • Expertise in marketing automation, CRM systems, and lead nurturing (HubSpot experience is a plus).
  • Strong CMS experience and a proven track record of managing corporate websites.
  • Hands-on experience with SEO/SEM, display advertising, and social media management.
  • A data-driven mindset with strong analytical skills.
  • Exceptional communication skills and the ability to build relationships at all levels.
  • A proactive, problem-solving attitude with excellent organizational and project management skills.
  • A full UK driving license.

Day-to-Day

Your typical day will include:

  • Collaborating with your team to brainstorm and implement innovative marketing strategies.
  • Analyzing website performance and optimizing user journeys for maximum engagement.
  • Managing social media platforms to boost brand visibility and engagement.
  • Coordinating with external agencies to ensure campaigns are executed seamlessly.
  • Monitoring campaign performance and preparing detailed reports on ROI and KPIs.
  • Leading team meetings to provide guidance, feedback, and support for your marketing executives.
  • Planning and executing events and operational campaigns to promote our brand and products.

If you’re ready to take your digital marketing career to the next level and lead a talented team in a fast-paced, innovative environment, we’d love to hear from you.

We do our best to make our adverts as specific as possible so that you do not spend your time applying for roles which are not a match. If you meet the criteria for the role we will be in contact with you.  If you do not, we will email you to advise you of this. If we feel there may be other roles available for you, we will add your details to our database.

Charterhouse Recruitment (Yorkshire) Ltd is committed to a policy of equal opportunities in relation to job applications.  A copy of our Diversity Policy is available upon request.

Charterhouse Recruitment (Yorkshire) Ltd is acting in the capacity of an Employment Agency for permanent appointments and an Employment Business for temporary assignments.

At Charterhouse Recruitment we are committed to protecting your personal data.  Please click on the link below to read our privacy notice which provides you with all you need to know about how we will use and process your data.

 http://www.charterhouserecruitment.co.uk/privacy-notice/

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