I think experience as a social media executive or social media manager for at least a year is a must for me. 

If not, experience working with property social media would be a plus. 

I think increasingly, we're going to be using AI for post creation so I'm looking for a strategic thinker who is results driven and has strong proofreading skills. A few of these CVs had typos (but this could have been the agency) which didn't assure me of this. 

Also, this person would ideally have a strong social media presence so I can see that they have an inherent and up to date understanding of it.